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Marketing managementis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. Marketing an introduction is another joint work by both authors. Based on first principles and marketing analytics the six simple principles of viral marketing. Kotler is author of marketing management pearson, now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. Name of writer, number pages in ebook and size are given in our post. How to create, win and dominate markets by philip kotler.
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